CN Marketing
Partnerships

How do we maximize the value of our CN investments?

CNBN has conducted dozens of focus groups across the US to examine how to best maximize the value delivered by CN innovations. Central to these findings is the recognition that CN products ideally deliver value across social and community dimensions that reach far beyond the initial climate benefits. Indeed, CN offset portfolios, if well designed, will embody core values that are centrally important to customers and companies’ brands. The ground-breaking communications that clients have created, such as recent PSA’s, have only strengthened the results CN products have achieved. Jiffy Lube’s partnership with Nike and others leveraged these approaches most successfully. Collaborative initiatives within the CNForum now build on these successes to maximize the effectiveness with which CN companies build equity in the CN marketplace.