How do we maximize the value of our CN investments?
CNBN has conducted dozens of focus groups across
the US to examine how to best maximize the value
delivered by CN innovations. Central to these
findings is the recognition that CN products
ideally deliver value across social and community
dimensions that reach far beyond the initial
climate benefits. Indeed, CN offset portfolios,
if well designed, will embody core values that
are centrally important to customers and companies’ brands.
The ground-breaking communications that clients
have created, such as recent PSA’s, have
only strengthened the results CN products have
achieved. Jiffy Lube’s partnership with
Nike and others leveraged these approaches most
successfully. Collaborative initiatives within
the CNForum now build on these successes to
maximize the effectiveness with which CN companies
build equity in the CN marketplace.