Like many global companies, Reebok recognizes that
managing in a global economy raise unique challenges
for its supply chain management – particularly
when central locations include Pakistan in a
post-9/11 world. Working with CNBN, Reebok identified
ground-breaking ways to both create the first
carbon offset projects ever developed in Pakistan,
partnering with the Aga Khan Development Network,
to both reduce GHG emissions via community-based
fuel efficient technologies installed in the
remote NW frontier region – while at the
same time delivering ground-breaking human rights
benefits to local women, an investment central
to Reebok’s leadership and brand equity