Climate neutrality, if well designed, delivers benefits that enhance brand equity across a startling spectrum of core values

The only question is: what values do your clients most prize?

Climate neutral companies are creating innovative offsets to now deepen equity in their core brand values spanning human rights, sustainable building design and international security. CNBN helps clients identify how ground-breaking offset innovations can best deliver on their strategic goals – and provides the support necessary to deliver these projects’ carbon credits in a credible, powerful way.

This approach to CN value creation has been repeatedly reinforced by the CN focus groups we’ve convened. Indeed, our clients increasingly include stakeholder alliances that want to ensure that the CN choices their members access deliver the kind of carbon and community benefits that are most compelling to their members. So faith networks, green builders, rock bands, NGO’s and cities are joining with CN companies to embrace this far more tailored approach to creating compelling CN value.

Our clients’ CN communications have been similarly creative. Companies are increasingly looking to emulate Dave Matthews Band and the 2002 Olympic Winter Games that created innovative Public Service Announcements (PSA’s) around their Climate Neutral commitments. Collaborative initiatives within the CNForum now build on these successes to maximize the effectiveness with which CN companies can together build equity in the CN marketplace.